Our History
Founded in 2008, Pica Seven Group has spent nearly two decades serving as a trusted creative partner for Chicago's small business community. What began as a dedicated design and print solo-proprietor studio built on neighborhood relationships, has evolved into a full-scale creative agency. In 2026, the agency restructured into a Single-Member LLC under Creative Director Jose Luis Delgado, sharpening its core mission to serve the hardworking entrepreneurs and skilled tradespeople who form the backbone of Chicago.
Over the years, we have adapted our primary digital technology while maintaining our deep roots in physical print production. By bridging high-end web design with heavy-duty commercial printing, Pica Seven Group provides local trade contractors, service providers, and growing enterprises with an all-in-one marketing engine. We pride ourselves on long-term client relationships built on face-to-face accountability, shop-floor practicality, and an unshakeable work ethic.
Our Mission
We exist to close the Professionalism Gap for Chicago's trade contractors and local business owners. Landscapers, plumbers, HVAC technicians, electricians, and builders do elite, top-tier work on the job site—yet their brand image often fails to reflect their high level of craftsmanship. We level the playing field by equipping local contractors with corporate-grade brand identities, responsive lead-generating websites, and high-impact print marketing that command immediate respect.
Our goal is simple: empower local and minority-owned businesses to stop competing on rock-bottom prices and start winning bigger, higher-paying commercial contracts. Through authentic bicultural storytelling, sharp visual positioning, and seamless turn-key service, Pica Seven Group turns hard working local trade operations into dominant, recognizable market authorities across the entire Chicago area.
Our Core Values
- 100% Accountability
- Integrated Excellence
- Bicultural Pride
- Speed & AI-Driven Precision
Creative Director
Jose Luis Delgado
Founder & Creative Director, Pica Seven Group
With 20 years of experience and a Bachelor's Degree in Graphic Arts from Roosevelt University, Jose Luis Delgado leads the creative vision of Pica Seven Group. His technical mastery spans the Adobe Creative Suite, SEO strategy, and high-conversion web architecture. By combining two decades of design expertise—including hands-on experience as a Graphic Designer and Sales Representative for a regional print franchise—with a deep understanding of the Chicago market, he provides local tradesmen with the high-end digital branding necessary to scale and outshine the competition.
His passion for the trades industry is personal, as he was raised in a household of dedicated service professionals, including a "Jack of All Trades" father who managed multiple properties. Jose Luis Delgado witnessed firsthand the grit required to build a legacy through manual labor. He founded Pica Seven Group to serve as the specialized 'marketing engine' for these businesses, ensuring that the hardworking people who build our communities have the professional brand identity and bilingual outreach they need to maximize their revenue.
Pica Seven Group operated as a sole proprietorship from 2008 until officially restructuring as a single-member LLC in August 2026. The company is located in the Mayfair neighborhood of Chicago, IL.